Sauerkraut?!
December 17th, 2008 by Hendrik Schulze
We are often asked where the name ipoque comes from or what it stands for. The truth is: all possible names (like Cisco, IBM, Microsoft etc.) were taken already. Even Apple was used by another company. So, the only names remaining were Sauerkraut or ipoque. Anyway, in my opinion, a cool name must have at least one x, y or q in it. Et voilà: we chose ipoque. The name is derived from the French époque and Klaus likes the neighborhood to Belle Époque – as it was an era of great scientific and technological advancement in Europe. 
The truth is, we just needed a name with no negative associations and a free domain. That wasn’t an easy task in 2004. Even Sauerkraut.com was taken. ipoque sounds nice, but the next time we pick a name for a new company, we will choose one that everybody knows how to pronounce and write correctly:
[ı,pok]
Maybe Sauerkraut would have been the better choice in the end? Anyway, we settled for ipoque. And from all of us at ipoque we wish you a happy holiday season and a wonderful new year!
Tags: holiday greetings, ipoque name